Flashing a BIOS takes about 1/10th the time and effort of installing Linux.
Unless you're under the age of about 25 I'm not sure how you've never once flashed a BIOS unless you aren't in tech. Pretty much every new server from Dell/HP/Cisco/IBM/name your vendor requires a BIOS flash at least once in it's lifetime. Usually at the time of acquisition for HBA compatibility.