Just because a business is using a proven model, doesn't mean it can't be a "hot new startup". Good for those businesses with sound fundamentals made accessible through new technology.
I'll by a beer for the first person to get to Unicorn status with an actual shell buitin (as opposed to all the SaaS companies that are just repackaged standard Linux/Unix distribution packages).
(Rushes off to register echo.io, pwd.io and logout.io...)