I got to "enter your name" and leaked out of the funnel. I'm willing to give up my zip code to find out how you compare to my current provider. Give me some good rates to entice me out of the rest of my data.
They could've stated that they want to see the offers without providing a lot of information off hand.
You might want to consider displaying similar quotes for the area and filter them based on age group and income.
I don't know if there is a regulation requiring you to take the name before displaying a quote or not since different countries can have a different legal statue for a quote.
As others related, this isn't a bug report. This is about the design of your conversion funnel and the appropriateness of what levels of information I will consent to offering while your site is attempting to build a relationship with me.
When you don't know me, you can have my zip code. Show me some awesome rates based on my zip code, and maybe then I'll give you my name or email address. I don't want to leave mouse droppings of personal information all over the internet unless I am intent on engaging with your company. Got it?
And here's the truth. I am in the process of examining and amending my insurance coverage because we are deleting a car. So you lost a qualified hot lead. So hand that data to your hippo.
- If it's so secret, why is it not called "password"? Why is it printed on your id card for anyone to see? Why do many organizations require it?
- If it's used in so many places, how is it expected to prove anything about your identity? It's identification (i.e. which row in the government's citizens database), not authentication.
Every employer wants my SSN. Every time I interact with the government, they want my SSN. It's in way too many places to be secret (like a PIN is), and besides, the government never told me it's secret. The government's info page about it and Wikipedia don't say anything about not giving it to anyone who asks for it.
https://www.transunion.com/product/truerisk
No SS needed.
It's not really a "refreshing" experience though - their main selling point.
Show me a number, boom! done.
When I'm doing a research online before buying something, I really don't want "personal chat experience" with every dozen of companies which website I check. If I would -- add a phone number, Skype etc. in your contacts and I will call myself. Companies, that do not provide clear pricing, usually don't even make to my primary comparison table.