It is laughable to assert "half of the viewership" would be male when they make up the majority of the workforce in engineering roles.
[1] http://www.npr.org/sections/money/2014/10/21/357629765/when-...
Does that not make my point even better?
Sure, all men should be interested in hearing a woman's perspective on being in the engineering field, but if we're honest with ourselves, most likely skipped right over this thread after reading the title.
To be even more honest with ourselves, we must admit if the title was "Ask a Male Engineer", most women would skip the article as well. It's simply because you either belong to the mentioned group or you do not... some will be curious enough to read anyway, but the rest... it just serves to alienate.
This thread largely turned into a flame war instead of commenting on the content of the post... all because of a word in the title.
...you are talking about being disinterested in an article titled "Ask A Female Engineer"...because it has the word "female".