Most folks I know will use the 'Big Four' apps for social - Facebook, Instagram, Snapchat and to a lesser extent Twitter. Anything else gets googled. So what opportunity is left? I have no idea - maybe a big one. I can't tell at this point. I don't use apps. The thing is, I wonder if this pessimism existed towards the web in its early days, which obviously turned out to be a huge opportunity for those that didn't dismiss it when things were rough (Browser wars, IE, Web 1.0).