I'll take scrollytelling at their word that they were doing this to take a stand for software copyright. Sure, I can respect that. But if you're fighting for a world where SaaS/PaaS developers are properly paid and valued, the most convincing victories are when developers (particularly ones that depend on open-source) and such platforms attract loyal, deep-pocketed clients who show everyone else that such a business can be viable.
This isn't like the case when The Oatmeal burned the HuffPo [1] for hotlinking. The Oatmeal presumably doesn't survive by syndicating to places like Huffpo. But clients who are somewhat unskilled at web production/hosting are the sole source of potential customers for ScrollyTelling, and ScrollyTelling demonstrated that it would rather burn them than mediate technical fuckups.
[0] https://twitter.com/Scrollytellio/status/769971459263459328
[1] https://www.theguardian.com/media/2015/oct/28/cartoonist-the...
edit: fixed typo in Oatmeal/Huffpo