How Nike invented the power-lacing shoes

What happened here? http://i.imgur.com/TDJY54T.png

I can't read the article because the site comes up massive. Making my window wider doesn't fix it, as I originally thought maybe it was a poorly implemented vw font size. This is in incognito, as my second thought was my ad blocker.

Oh god, so now I have to charge my shoes as well?