In countries where we have the joy of buying phones without contracts, the majority of the customer, doesn't go above the 300€ line, when paying the full price out of their pockets.
Eventually our version of FCC got around making it easy to complain if an operator would make someone's life hard regarding unlocking.
Their advertising is still ridiculously misleading. They say the "Verizon Plan" starts at $35 a month, but that's before activating a device (which is $10 for a tablet and $15 for a phone) and taxes/fees. Cheapest phone is going to be ~$55 per month, it's ridiculous that they emphasize the $35 in their advertising.