Am I missing something? This patent is specific to automated insurance marketing. The unpatent.co campaign seems to imply that is some kind of catch all patent that covers all automated decision making. I don't see the link.
A lot of patents affect a huge, broad space different that the one they are supposed to cover. These guys filed the first application in '96, then started other broader applications linking that first application so it counts as its priority date.
If i read this correctly, this should expire in 4 years anyway, I know it's a lot of time in tech, but might be around the same time that trial completes?
6 years! It's a lot of time if you keep in mind that some trolls wait until patents are expired in order to ask for all the infringement fees during the whole term of the patent. They sued a lot of businesses already, more to come during these years for sure.