Affiliate links pretending to be a useful site. No "About Us" on the site and Whois information blocked by 3rd party service. So much web noise making a fast buck instead of producing a real product or service.
It definitely seems shady to me.
Good luck.
Whois protection makes sense anyway, the amount of spam you get after registering a website is incredible. IMHO it's worth spending $2/yr for that service.