Also, the matching could be prorated over the next 100 years. This company has only been around for 3 years and doesn't have a profile on Charity Navigator yet. I will give it some more time.
We can afford to do this by 1) raising money separately from a group of donors to cover our administrative costs and 2) enabling people who donate to patients to add a tip to help cover administrative costs (despite it being optional, ~2/3 of donors tip).
We're too new to have been rated by Charity Navigator. Regardless, even when we are rated I won't point donors there. I think Charity Navigator is a valuable tool (more transparency around nonprofits is a good thing imo) but I don't think it's an effective way of evaluating an organization's impact. It's focused on what % of donations nonprofits spend on programs (vs administration) but not on whether the programs work.