Technically there is no reason why you couldn't create a raw image from the jpeg, difficult not impossible.
Then the only benefit is the creator has got proof of the creation date, the pirate couldn't prove they created the content before that date.
Then the only benefit is the creator has got proof of the creation date, the pirate couldn't prove they created the content before that date.
I note they also only display low res until you buy a high quality version. That's what I do too. If someone wants to save/share my low res images its no problem. If they want something magazine or billboard res (ie commercial) they have to come to me.