Schema.org: Mission, Project, Goal, Objective, Task
github.com
github.com
This is the story of how I got a $20,000 T-shirt: I received a call a few years ago from a domain broker offering to buy the domain Schema.org. I tried to tell her that I do not sell domains, I let people use them to support Open source or charities. They must of thought I was negotiating, because they kept on raising the offer - all the way to $20,000! I admit - I am not rich and I was tempted. I could have used that money to help send my kids to college, but I wanted to do the right thing, so I told her no. She then told me it as GOOGLE that wanted the domain - I think she was expecting me to make a demand for $1 million or something, but she was very surprised that I gave it to them for FREE. A few weeks later, I received a box in the mail from Google with a very nice T-shirt. Every time I wear it, my wife calls it the "$20,000" Tshirt.
> software developers are as a demographic cohort terrible at negotiating - tptacek https://news.ycombinator.com/item?id=7612100
His wife sounds justifiably annoyed. Google isn't a charity, $20-50k means far more to you than it does to them.
If I sold a domain, I felt I would be selling out the original idea.
I know google can afford it - but I did not know it was Google when the broker called me. If i sold it to a squatter, then we would not have the service of Schema.org today
- I want to find an organinization with a project with similar goals and objectives.
- I want to find other objectives linked to indicators.
- I want to say "the schema:Project described in this schema:WebPage is relevant to one or more #GlobalGoals" (so that people searching for ways to help can model similar goal-directed projects)
for example if you search for something on google, you get a preview in a box of the main info with a link to the original article (e.g. on wikipedia, imdb etc depending on what you search for), in most cases you no longer need to visit the original link.
In the case of Wikipedia and similar high-traffic websites, it probably takes a bit of the load off. It's probably a considerable saving in terms of serving requests if a user searches for an actor they think they recognise from a movie and see a snippet from Google served from Google's cache rather than a full pageview from Wikipedia.
In the case of physical stores and offices, I would imagine that a check for opening hours or telephone number shouldn't be counted as a pageview -> conversion anyway — they already chose you i.e. converted. Maybe they're a returning customer or somebody who liked the email marketing you sent them.
Is Google Maps stealing traffic from you by showing your business on the map? Maybe, but they're also doing you a favour. Neither Google nor Google Maps are likely to go anywhere anytime soon, and a considerable number of people are only going to check Google Maps and won't bother checking your site for the same information w.r.t. your business's location.
Beneficial in terms of reviews as well — displaying the aggregated score in a rich snippet is arguably preferable to letting the user click through where they can be persuaded against the 4 star average by an impassioned negative review.
Google obviously wants to be the one and only gateway to the web, and they want to keep you on Google pages as much as possible to show as many ads as possible, but unless you're selling ads, counting pageviews/traffic is pointless unless it's new business, and people new to you are unlikely to make a snap judgement based on a rich snippet. If anything, it's more likely to convince the new user to click through to your site.
[IMHO]
As well, adding structured data to the page (with RDFa, JSONLD, or Microdata) makes it much easier for voice assistant apps to parse out the data people ask for.
> Google [...]
Schema.org started as a collaborative effort between Bing, Google, Yahoo, and then Yandex. Anyone with a parser can read structured data from an HTML page with RDFa or a JSONLD document.