> Around 42 percent of men and 44.2 percent of women admitted that they were virgins
this seems quite high, although I haven't compared it to data from other countries. Are Japanese people having less sex? And if so, why?
A teenager in the US (or most other places for that matter) would have saved to rent a Waldorf Astoria suite if that was the only way to get their game on...
People who are dating use them a lot. Because flats are usually quite small, it is sometimes more convenient to spend the night in a love hotel than going home. Married couples use love hotels from time to time in order to be able to make sex without having to worry about the noise, or about a kid interrupting.
The most important for Japanese society is convenience! ;)