Arts Council to impose quantitative measures of arts quality
artsprofessional.co.uk
artsprofessional.co.uk
Also generally part of a current trend (also seen in the sciences) where more and more grant money gets plowed back into managing the grant process itself rather than going to the things the grants are nominally supposed to fund.
The reality, I believe, is this: Arts Council funding is limited and decisions need to be made about which projects will be funded over others.
So they need some transparent system based on info from: the artists, their peers and the public.
Without any information whatsoever its not clear on what basis they could be making any decisions. The whims of some Art Director who happens to prefer one thing over another?
I'd prefer this. It's the way it's been done for years, and it's usually referred to as curation: people who know what they are talking about making decisions about what's best.
There is nothing to the concept of "knowing what you are talking about" when selecting who to fund and who not IMO.
You might be lucky you have someone with great intuition and bi-partisan approach to what they select but you might as well be unlucky that they don't. "knowing what you are talking about" does not help you select what piece of art should be promoted over another because there really isn't any piece of art that should be promoted over another. I.e. there are no objective criteria.
So applying quantitive measures is as perfectly useful as relying on individuals and it applies transparency to the process especially when combined which I believe is is the aim of it.
There is another discussion all together about whether the public should be funding art but thats a whole other issue IMO.
If I wanted to push my argument further, I'd say the ultimate answer is the same: people who know what they are talking about.
You're right that there is no real objective measure of the quality of art. Which leaves a choice: throw up your hands and say everything and nothing is of value, or do what sounds terrible to most people: trust that a cultural elite is capable of making sound choices about what is valuable and what isn't by virtue of their understanding of the tradition and community standards.
If there is no external and universal value, there can still be an internal value that grows from a culture, education, strong institutions, a living and evolving tradition[0], careful thought, and understanding — the people who have that are a cultural elite.
It's an elitist, subjective, and probably conservative approach riddled with biases and problems, but it's better than the two alternatives: the market decides, or (which appears to be the case in the article) some market researchers decide.
[0]: By tradition I mean: "an argument extended through time in which certain fundamental agreements are defined and redefined in terms of both internal and external debates."
It's Alasdair MacIntyre's definition:
I disagree. For example, clearly the head of the Museum of Modern Art in NY would make better decisions than I would about who to fund, because they know what they are talking about.
That knowledge and its application aren't perfect, but they do add necessary value.
It's also referred to as cronyism and discrimination. Allowing a decision-maker to employ purely subjective criteria is wide open to abuse. Without objective standards, that behaviour is impossible to challenge.
Seriously: Who comes up with that? We finance culture because it needs to avoid the markets not to become a dull product. At best they will aim at some mainstream, not at all supporting any advances in art.
It's unreasonable to ask people to put their hands in their pockets and give you their hard-earned money if you can't explain exactly what you're going to do with it. That way lies Tracy Emin putting her unmade bed on display, or whatshisname and his pickled sheep - laughing all the way to the bank.
Most funding however is not profit oriented. Often it is paying the material, offering a residency (not payed rent anywhere you want) or small financial aid because it's still very hard to make a living as an artist (unless you play/serve the art-market well).
Most any of these grants have a jury, the better ones actually have a small jury and more often than not the influence of a single jury is even enhanced by having some kind of weak positive veto. If a single member of the jury thinks someone is really worth it, than it is made highly likely that he gets funded. This is because democracy makes no sense here, you want to select a few good people for the jury, who then judge the best they can.
This system is still crooked, because most juries have bad taste, are forced to select something likeable or scared to take risks, but in every application artists write exactly what they will do with that money.
edit: I'm tempted to say a good basic income would be a solution, but in e.g. a movie production most of the jobs are not the nice creative ones, so art-house stuff would still need external funding to exist.
This is lottery money, not taxpayer's, but that finite pot of money has plenty of other, legitimate, causes it could be funding.
There is even the curious phenomenon of the 'starving artist', a class of individuals who willingly compromise basic necessities in pursuit of things at the highest order of Maslow's heirarchy of needs. Though few of them are actually starving, really it just means they can't afford luxury goods commonly found amongst even the lower classes.
Art is about artist, not art - and no one wants to directly be told they are not producing "quality art" by some system.
I think the headline is mis-representative of what it's about.
It's does not sound like a measure of arts quality, but about creating a consistent set of metrics to judge with as a baseline.
Nothing wrong with that and everyone who don't believe in it don't have to use the sytem.
Arts Council is already using this criteria for grants and for hiring. It is only logical to use it on art itself.