Playing the game, hyping or as some called it marketing is part of being an entrepreneur. You always have to encounter that the information given to you is often fashioned in that way. As long as the facts are not misrepresented or blank wrong information which can get you in some serious trouble it is part of business.


I personally stay away as far as possible on stretching the truth because of a simple fact. When you start it you have to remember, what you said to whom, how much you said and so forth. At some point it starts to catch up on you and people start to remember it. Despite all the thinking it just gets messy and integrity in business in the long run is key. Therefore I stick with facts and truth which keeps it simple. That might sometimes mean that I do not get the deals I wish, but I have a good sleep and no headache and for sure I will survive.