However it's my common sense that tells me there's something going very wrong with Twitter: let's be honest, their product is a message server with a fancy website wrapped around it and an attached ad-business. There's absolutely NO WAY it takes 4000 employees to run this thing! For comparison Whatsapp had ~ 60 employees when it was bought by FB and Instagram had 13. And I'd venture to say that both of these companies had more data to manage than Twitter has now.
Because he is often working at Square, many managers arrive late, depart early and generally show up just to “punch the time card”, says one former senior executive who has sold all of his shares.
And my common sense tells me it's probably not just the managers but also about 90% of the engineers. I don't mean to be derogatory towards Twitter employees but I truly wonder what everybody at this company is doing all day. The product is not improving in any meaningful way. The few innovations that they launched were all acquired businesses.
Twitters quarterly expenses are now around 700 million. Let me make a very conservative estimate: It would probably not take more than 100 million per quarter to run the business (including their ad business). Likely much less. Their revenue is 600 million per quarter. If Twitter were a properly run company they could be making half a billion per quarter in profit which they could use to explore new business opportunities, products, or if there's a total lack of ideas, pay out to shareholders. I'd argue that any of these options would be a whole lot better than the status right now.