The point the article is making (a point I understand really well, as a remote worker and a non-24 sleeper) is that a remote job isn't simply "do your exact same job, except do it at home". To actually have it work, you need to fully account for your remote employees. This affects your company, it affects work management, planning, execution, everything. It affects how the work is assigned, how it's prioritized, how the meetings are held. It completely changes the social aspect of the job, so that needs to be accounted for both from the employees' and employers' perspective.
Or you can just ignore all this, interpret the article's title however you feel like, and talk about salary. Whatever.
It does help that the office parts of the team are scattered between 2 offices in widely different time zones - people in the other office may as well be working from home. This is for a 24/7/365 support organization.
The author is probably talking about naive remote job seekers who focus on the job but don't consider the team culture. I was one such naive job seeker and used to think in that manner until a few years ago.
If I were to join a team of people I've never met to work remote there are too many subtle unasked questions in the background. For example, right now I have one guy I work with who I only met - and only briefly - after months of working together. I often was in doubt about Skype chats and emails, did I go too far? Was that humor appropriate? His response seems chilly, and he hasn't responded for 5 minutes now but until I said THAT he always responded right away, did I offend him?
You can just brush it off and ignore it, and it may work out - or it may accumulate under the surface until some day it explodes. Or more likely, it's going to fester below the surface and hinder communication: You are less likely to communicate and when you do then only the minimum when you are unsure of the other guy, even if it is just slightly. It really does not need to be a major disagreement, the small and sometimes (when remote, often?) imagined ones are that hurt.
It feels much safer to work away from others when you already feel safe about what will happen when you screw up, or when you make a mistake on the project or in the communication, when you understand the other side from experience. Otherwise imagination takes over, your brain fills the parts that are not visible in remote communication, and when it has no data to do so it will just fill in something, and if you don't feel extremely secure in yourself and in your relationship that may very well be small subtle fears.