NoSQL is sticky because people have been misusing SQL databases for things that they are bad at for years. Now people are doing things right, and it feels better.

All the people that show up to NoSQL articles and say, "you should always use SQL" are the ones that happened to use relational databases for the right tasks.

I wish there was a delay between when screws were invented and when screwdrivers were invented so that we could have seen the NoHammer movement. Of course you shouldn't screw in screws with a hammer. But hammers handle nails pretty well.