Looks like a phone with specs close to today's flagship phones. "Ready to hack" is a great selling point, and something that I would like. It's probably more of a competitor to the Nexus line than all of the other phones. This is more like an example of what Google's Project Ara was trying to foster, without the funky hardware. I always thought Project Ara was much more suited for other kinds of devices than phones, and some of my friends were using them for other projects.