Thus, if an elite makes the world worse in my opinion by reducing diversity of competing opinions in mass media, they could use that platform to propagandize and publicize any philanthropic efforts they may also involve themselves with, such that your opinion of them is neutral or positive.
Do you derive from first principles what things would make the world better and then check to see who might be doing any of them, or do you hear about what certain people are doing, and then make value judgments on their public activity?