Compare this: http://blogs-images.forbes.com/brookecrothers/files/2016/01/...
to this: https://www.tesla.com/sites/default/files/images/model-3/gal...
In my opinion that's why Tesla has big fans. It's not because people are rallying around the "little guy", it's because we want a car that looks nice and actually has technology from this decade in it.
Edit: I don't mean to knock on the hatchback in particular. I can't articulate it, but this car just communicates the typical EV look. As opposed to something more serious imo.