It seems a lot like we're about the time when yahoo was dominant and searching was sort of awful. When you searched, what ranked highest was market-driven sorts of stuff.
Right now, for topics normal people search for - not techies -all you get are content farm sites with js-popups asking for your email address. Try searching for anything health related, for example. We've regressed.
My own half-solution is to look only for sites that are discussions - reddit, hn, etc. It could be better. A search engine that favored non-marketing content could really steal some thunder.
This doesn't look like that, but maybe its a start?