Help me out here, I really never got wash.io or rinse or any of those services. I'm assuming the target audience was millenials who have never stepped foot inside a dry cleaner and realized that many of them offer "pick up, wash & fold" services. No fancy app I'm sure but the core of the service existed. The comparisons made to "Uber" were not applicable in my opinion because there wasn't some type of laundry cartel controlling laundry medallions resulting in poor laundry services at high prices. Anyways, I'll go back to washing and folding my own laundry which provides some zen time in an otherwise hectic day.