So from that perspective, very reusable.
But that's also a sub-orbital rocket. It's only a little bigger than SpaceX's landing legs without a payload[0]. So it might not be the most accurate comparison. Also, they have yet to launch anything else. So it's clearly still early for them as a company.
New Shepard is shown in this image in between Delta IV Heavy and New Glenn near the middle.
There are probably two orders of magnitude in complexity between making a reusable sub-orbital, and a reusable orbital rocket.
Nobody is saying that they will make a bigger New Shepard with no changes and call it a day. But the knowledge they are learning through the suborbital rockets is going to be useful going forward. And they have a lot of time to learn and experiment here, they are looking at a first launch in the next 4 years (no mention of landing), and they have been developing the engine for this new rocket for a few years already.
> There are probably two orders of magnitude in complexity between making a reusable sub-orbital, and a reusable orbital rocket.
Hardly. They've already built all of the necessary control systems, and had multiple successful test flights. Now they just need to scale them up. Admittedly this is not trivial, and I'd put SpaceX as far ahead for this reason alone, but it's definitely not an order of magnitude more difficult, probably just around twice as difficult. And nowhere close to two orders of magnitude!
You're going from having a top speed of Mach 3 to a speed of Mach 27 (Stage separation and max Q at Mach 6 and 5). You're shaving every conceivable weight-adder. You're dealing with a rocket the size of a skyscraper, which crumples in on itself when not filled with fuel.
This isn't AWS, where you scale your app by spinning up a couple new nodes. The difference from a suborbital hop to orbit is increasing your delta-v budget nine-fold.
But remember their current rocket uses hydrolox. That isn't an easy fuel mix to work with! Russians for example, still haven't managed it.