Is there a "Kubernetes - The non-Google Way"? It seems like every tutorial is for GCE.
In some cases you'll find side-by-side labs that focus solely on AWS like this one for bootstrapping the underlying compute: https://github.com/kelseyhightower/kubernetes-the-hard-way/b...
In other parts of the tutorial you'll find sections for both GCE and AWS that highlight the different commands required for each platform - only a small fraction of the tutorial requires something different between GCE and AWS. Both cloud providers are now treated equally in the updated tutorial.
Never tried it though, so I can't speak of the quality (and of course it talks about running it on CoreOS).