Why not?
I can do exactly this (KDB warning). Building one or two very beefy machines is 1000x faster, and a lot cheaper than a Hadoop setup.
> The author of the blogpost/article, completely … The author completely … [Here's my opinions about what Hadoop really is]
This is a very real data-volume with two realistic solutions, and thinking that every problem is a nail because you're so invested in your hammer is one of the things that causes people to wait for 26 minutes instead of expecting the problem to take 12 seconds.
And it gets worse: Terrabyte-ram machines are accessible to the kinds of companies that have petabytes of data and the business case for it, and managing the infrastructure and network bandwidth is bigger time sink than you think (or are willing to admit).
If I see value in Hadoop, you might think I'm splitting hairs, so let me be clear: I think Hadoop is a cancerous tumour that has led many smart people to do very very stupid things. It's slow, it's expensive, it's difficult to use, and investing in tooling is just throwing good money after bad.