How Google and Others Are Plotting the Revenge of the Web App
fastcompany.com
fastcompany.com
This is often combined with release notes like FB and Pinterest where they say something like "we're adding great stuff all the time but we won't tell you what it is until you've installed and can't roll back even if you hate it, so upgrade now to get the latest!"
The trend seems to be most prominent among ad supported apps, which doesn't surprise me. They need to future proof their data collection options. Can't say I blame them from a business standpoint as much as I dislike it as an end user.
Because...
1) Mobile apps require an install, mobile websites don't.
2) Content linked from my inbox lives on the web, not mobile apps.
3) Google search is a better way to find stuff than App store.
Solve these three problems and I'll start getting nervous. 'til then, I consider my job as a web developer pretty secure.
1.b) Mobile apps require updates for any issues, which must pass slow app store guardians. 5) (user above did 4) browser navigates consistently between pages, while apps can all choose their own navigation scheme which could be unfamiliar. 6) Mobile websites can be browsed in incognito mode, while it's hard to install and use an app incognito. 7) Mobile apps can eat battery life when closed, unless you have tons of time to spend managing notification and background settings.
You need to be approved any app stores to publish your web app.
The article is right on, on the point tha SEO is a big win for web apps.