The battle between Tesla and your neighborhood car dealership
washingtonpost.com
washingtonpost.com
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I've been looking for one of these, but everywhere I could find was much more expensive than this.
Which, if you think about it, means that the local community is overpaying for their cars, and this money funds the dealers. We're generally ok with middlemen taking a cut if they add value, but I don't know anyone who thinks car salesmen add any value whatsoever, they're just an annoying hindrance between you and the car you already researched and wanted.
If everyone was super happy about car dealers, allowing some manufacturers to skip the dealerships wouldn't be an issue, because people would still use the dealers for the value they add.
But people aren't, which is why only the dealers themselves, and the politicians they've bought are fighting to keep them around. Everyone else just wants them gone.
If the dealer doesn't add any value, then this is essentially a tax on local car consumers, and those 220 employees are essentially on welfare. It's just all disguised as busywork.
This is obviously a more efficient process than large showrooms, large local inventory, and a large amount of pushy car salespeople whose only job is to get you to overpay for your vehicle to cover the costs of said showrooms and inventory.
I have yet to see a single car purchase where the dealer added any value whatsoever instead of just being a nuisance in the way to buying a car.
Of course they are afraid. They should be. Deep down they know they're not needed.
I think this is a relic of the past. My last two car purchases have been straight forward: I walked in and told them what I was willing to pay for the car. One dealer couldn't do it, another could. In fact, this dealer showed me their little spreadsheet of costs associated with the car and said, "This is what we'll make on this car at this price. If I go any lower than this it is no longer worth it for us to sell to you." I make the purchase and pick the car up the next day. The car dealer business is pretty competitive, at least where I live.
There is so much information available to consumers that there's no longer any reason for the process to be very complicated or opaque. Sure, you might not want to "negotiate", but then you're welcome to go pay retail ("sticker price") like you would anywhere else, including Tesla. If you do that you'll be out of there in a heartbeat at that price (and the dealer will love you).
I don't car what happens to car dealerships, honestly. I just don't find them to be such a problem.
Also, how come you didn't drive out if the dealer with your new vehicle that same day?
He goes to 3 dealerships in this vicinity, tells them exactly what car he wants to buy with the exact extras, asks them for their best price, and let's each know he's going to two other dealerships. Then he leaves his phone number and walks out.
Has worked the few times he did it so far.
Consider how much prime real estate dealerships sit on, how many employees they have, and how many units they sell per day which must pay for the aforementioned items with their mark-up, and still turn a profit at the end of the day. Now consider how much less expensive every car would be if they didn't have those additional costs, and consider if the benefits a dealer adds are worth those costs. IMO factory-direct sales can't come soon enough.
Remember "Confessions of a Car Salesman"?
https://news.ycombinator.com/item?id=8824544
https://news.ycombinator.com/item?id=3779735
(Article is gone, but word doc here: http://comp.uark.edu/~lmeade/Communication/persuasion_files/... )
Some update for 2009: http://www.naltblackchurch.com/finance/pdf/ConfessionsOfACar...
I would love to see this covered as, "...persuading an increasing number of states to not prohibit it..."
1. Cars were a lot crappier than currently. 2. Shipping replacement parts was slow and expensive. 3. Communication was expensive, long distance calling, or slow, post. 4. Mass marketing was not fined tuned as now.
Dealers thus provided a service. They stocked parts performed quality warranty work. Sold and marketed the manufacturers cars.
Gasoline powered cars tend now to be very reliable, especially if you stick with manufactures that specialize in low cost of ownership cars. cough Toyota cough. The advent of electric cars will likely push reliability even further.
The other thing that's happened with cars as well is price transparency. Dealer could make work for themselves by specializing in getting better prices for the manufacturers cars then they could if they had a unified price list.
Or could Tesla, in their showroom, if they can't sell directly, let people preorder then redirect them to the cheapest local car dealer, in a sort of auction to the lowest margin, so cardealers are only seen as a commoditized cost?
I was for Chris Christie until he gave in to the lobbying of the car dealers and stopped Tesla from selling directly to the customer. The front end aggrandizing is great, but when you have the choice to help the consumer and you whiff, say good bye to support from me.
There is a lot of inertia in the US but it will be the same there.
I don't understand why dealers are upset with someone selling something directly to the customer? Apart from lobbying and inertia, are there any legitimate reasons for protecting these businesses from change?
What would the states do then? I am guessing force buyers to pay a steep registration tax, but they'd just have to word in a very strange way. Can't people then just register the car quickly out of state and then re-register it locally so it looks like "a move" legally and not a sale? It seems for any trick these states can come up with, the other, Tesla friendly, states can come with an alternate trick to counter it...
Paying twice the taxes on a new car is not a cheap thing.
The states cannot prevent you from importing a car, but they can make it a huge pain in the butt. Multiple days of having to take off work, getting the run around and misinformation from bureaucrats, spending hundreds of dollars on fees and inspections to get to what is free if bought in-state. They can be very nasty about it.
(don't ask me how I know. This is based on personal experience)
How unpleasant it gets depends heavily on the state and how much of a vendetta key politicians will be willing to go on when they have a corporation thumbing their nose at their laws.
It's not just registration. Most people buy new cars on credit. Which means they don't have the title. You'll have to provide a out of state title, which you don't actually own, to the state. You'll need insurance that is accepted by the state and your creditor. You'll have to make sure that the insurance agency can communicate this correctly to the state and provide them the right information, or it may be multiple trips to government buildings until it gets sorted out.
And it's not like the state you are buying from is going to be all that happy about losing out of probably will amount to several hundred dollars in sales taxes.
Each of these things is just another thing to go wrong. Another day waiting in lines and getting bad information from people who would rather spit in your face then talk to you.
All of this stuff is very doable, of course. Probably take just a week or two of screwing around at the most, etc. And I am sure that Telsa would help streamline the process as much as possible, but they would still lose customers because of it. Getting dragged through the mud for what really is just a luxury car is nobody's idea of a good time.
Was wondering if Tesla perhaps can have a friendly state help out. Say Nevada for example exempts cars from a sales tax if it leaves the state within a week (they get revenue from say the plan being there so they "sponsor that industry...).
Perhaps some insurance company which operates in both states can partner with Tesla (not sure on legalities) of this and also a few online banks which would specialize in financing Teslas.
At least on the surface seems like there are a few opportunities there for other players to jump in and help...
So my personal experience - easy, no problem. Only paid taxes to AZ, not UT. No lines, no DMV, no problem with registration, nothing. I just flew in, got the truck, drove home.
I was thinking more just refusing to sell to any dealership in a state that doesn't allow Tesla to make their own. That way no new sales of Teslas would happen in that state and Tesla could show stats from their stores in neighboring states near the border showing how many people from the Tesla prohibition state are crossing over to buy. Considering this is one of those black and white cases where one side of the legislators(those who oppose direct to consumer sales) are against it for purely corruption reasons, it should take long or be hard to get the public to turn on the idea and demand the law act in the interest of the people as opposed to artificially jacking up prices for kickbacks.
Then again they could just set the price for their cars at one value that they will sell it for in all of their direct to consumer dealers. They should then make ads using this value so that everybody knows damn well that the latest Tesla costs $X. Then they could simply work with the middlemen dealerships but jack up the price they sell to the dealership for so that the dealerships have to charge a very noticeable amount more than $X. Then everybody sees the ads, which btw should mainly be played in states that are fighting Tesla and realize the dealerships are screwing them. Imagine seeing ads that clearly say a big mac is $2 yet when you go it actually cost about $3.50 in your state because your gov't gets kick backs from big beef to have a law that keeps it that high. Again the public will turn since they want the cheap Teslas that come from the official source rather than the expensive ones from some worthless middleman.
Which strategy is better I don't know for sure, but the former is what I hope they do, it seems more respectable and more effective since in the second way the corrupt states still get some revenue from the overpriced sales.
This is a completely unfair comparison. Book and music stores were everything dealers were not. They had marked and easy to understand prices. They were knowledgable and interested in spreading knowledge about their product. And they were very low pressure. They just couldn't compete on price.
Dealerships can go burn in a fire as far as I'm concerned. They hustle you with information asymmetry and use high pressure sales tactics. And they provide no value for information or knowledge. They exist solely to skim as much money as possible from a sales transaction that they provide no value to.
What could they possibly do to ban internet sales?
Schedule an appointment at the genius bar for your vehicle?