Why searching for jobs is not like searching for books or movies

Since starting at The Ladders heading up search technology in January, I can say that I have gained a new perspective on the search technology consumer. I love working with language technology in general but working on search technology that connects jobs with job seekers is especially rewarding.<p>Most people think of "search technology" as "Google". When I tell people what I do, they generally squint a little and then say "oohhhhh.....just like Google!". I generally just smile and nod....especially when it's my grandmother. But, really, that is not it at all. Consumers of search technology on job sites like ours have a completely different information need and a completely different tolerance for accuracy than users of general internet search engines like Google, MSN or Yahoo!.