Distributed Mass Customization: Is Etsy the Next eBay?

I'v been amazed by the way that Etsy and other sites like Hyenacart have queitly been growing in the background, with not much significant media coverage, but well known and adored within their own circles.

From personal, anecdotal evidence (meaning not good evidence) I'd not expect many people to walk away from corporate jobs for new small businesses facilitated by these websites. However I know of many people turning hobbies into small businesses as a supplemental income. I've seen this trend led by stay-at-home moms.

Well, Etsy ( http://www.etsy.com/ ) is a drop-in replacement and you can search by colour. Factor in media coverage and EBay's lack of goodwill and Etsy could have a winner.