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>He has a point about making a loss on something to kill the competition, but that doesn't exactly work the same way with information products.

Actually, I have never seen a good example of this phenomena in the real world. People say it is true about Wal-Mart, but they don't raise their prices after they kill the competition, which defeats the thesis.

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They may not raise their prices right after major competition leaves, but by removing the competition, they do increase traffic.

So, even though they may not raise prices, they make it up on volume.

Taking a loss to kill competition was standard operating procedure for Standard Oil at the turn of the 20th century.

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