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My company has a tech ladder but it's incredibly difficult to climb the tech ladder. An engineer who wants to make the same money as a manager has to be a superstar whereas managers of the same salary level can be mediocre.

yeah, but we have an ice cream shop.

It's really not that they dont get it. It's that they dont have technical problems to solve that require a person of that tenure or experience. Many large corporations actively make an effort to avoid solving hard technical problems, they are business oriented, not technically oriented.

I think you'd have to "take one for the team" and play the game until you get to or near the top then introduce it. Probably true of a lot of changes that should be made in places like that. That's assuming you have the will power to not be turned into what you're trying to change or get washed out.