Perhaps folks will wake up to the evils of that pernicious 'drm' stuff the likes of the EFF, Doctorow, and even Stallman have been harping on about for decades now. It's not like people haven't been warned, cautioned, lectured, blogged to, and eventually harangued at, 'hey, giving up control and ownership of your bits is a Terrible Idea (tm)'. This is just step N in a long line of steps where those particular chickens come home to roost.