I am not saying that all people should follow that. Again, my point was that there are people who try starting/running a business, who are in love with what they are doing, whom you may even call insane to a certain extent, and who expect to find (at least at early stages) people who completely share their goals, vision and beliefs. And who won't hire a person who thinks that there are things more important, regardless of whether it's their family or a weekend hiking.
I've read while ago that founders of some startup (AirBnb?) had spent about half a year to hire their first employee, and the question they typically asked the candidates was "Would you take the job if you knew you would die in a year?", or something like that. So, I personally understand and share that approach completely. As you can see, at least I am not the only person who treat these things that way.
And, again, I am not saying that it's for everyone, but people should keep in mind that it can totally be the case when they apply for a job at a startup. People are different. I agree that most of them feel about life same way you do - treating their families or some personal hobbies as higher priorities. But not all of them. Some people approach their lives differently.