I believe there is EU regulation requiring that all phones use MicroUSB for charging, but Apple doesn't seem to care. (I might be wrong, though.)
I'd like Apple to have chosen a USB standard for the other end of the cable, however to be honest, the lightning connector and it's counterpart look a lot more robust than USB-C or micro/nano USB. USB-C is also quite a bit bigger than lightning. So perhaps some day we'll see USB adopt lightning as a standard if that is at all possible. iPad Pro lightning supports USB3 speed, so we know lightning can do USB3.