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Uh where are you buying your La Croix? They are the same price on Amazon: https://www.amazon.com/Croix-Naturally-Essenced-Sparkling-Va... https://www.amazon.com/Coca-Cola-24-12-Fl-Cans/dp/B0012QO8AY...

Edit: As people pointed out Amazon has shitty prices on these things. Still in my experience La Croix is about the same price as Coke when you compare them both on sale or both not on sale.

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Well, I'm certainly not buying it from here. $21 for a case of Coke?

When they're on sale I can find cans of La Croix Grapefruit 12oz for about $4/8pk ($0.50/can). And I just bought Coke 12oz cans on sale for $2.25/12pk ($0.1875/can).

Yeah, that's a pretty horrible price. Usually at least one of the local pharmacy or gas stations will be running a special on coke along the lines of 3x 12pk for $12 or so.

Even at full retail a 12er is usually something like $6.99

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