The problem is that the author used the wrong example to make that point. This issue was entirely on the developer and at this point in the web/mobile/app game I have to believe he really didn't want to understand what the issue was and was just trying to get some attention with that post.

Let's pretend Google actually had great developer support (remember: we're pretending here) which was staffed to whatever degree it 'should' be. He still would have likely gotten nothing but automated/canned replies because this particular 'issue' has been brought up time and time again by inexperienced and/or bozo developers (i.e. 'whhaaa... you mean I can't make a living off of someone else's brand?'. No company is going to spend much/any time fielding these types of support requests, even if it's paid support) It would have been a stronger argument if he had an issue that a real person on the other end would have been able to help him with.