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The article mentions none of the evidence this strategy actually worked at all. Is it all just conjecture or are there more articles/evidence supporting this technique?

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Oh c'mon not everything on this site has to be riddled with statistics, trials, and evidence of something working. The article gave me a chuckle, and plays on our instinct to gravitate to shiny new things. I think all we need to take from this is not every technical problem needs a technical solution. Understanding your audience, in any product, is crucial; use it to your advantage however you can.

Where is the empirical evidence of a mother's love? Have you sent a PR for the joy of playing with a puppy in sunshine?

> Where is the empirical evidence of a mother's love?

Everywhere? When they care for you when you're sick, drive you to sports practice, clean up after you and what not?

But how do you know they're not just doing all that for the old age care and retirement benefits?</snark>

Because there are absurdly rich parents who still show love for their children?

They did it with windows 8 (the "crossword" wallpapers e.g. http://misaki2009.deviantart.com/art/Windows-8-1-build-9374-... )... as to if it worked or not, I don't know.

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