Lions are classified as 'vulnerable' but not 'endagered'. So even removing the supposed media bias, killing the rhinos is worsex.
for me, lions being vulnerable instead of endangered doesn't justify trophy hunting. killing for fun is arguably worse than killing for medicine.
in another scenario, dogs are not endangered. do you think it is ok to kill dogs just for fun?
People could just eat rice, but eating cow is much more fun.
So yes, most people are happy to kill for fun.
At least trophy hunting is far more moral.
Killing because eating is fun is different.