"You’re a digital native with a demonstrated interest in startups, technology, social media, and shaking up industries...." -- Laundry Locker customer support lead. Not exactly a job that requires extensive qualifications.
"Digital Native - You can find anyone's email address anytime, search the depths of the web with ease, and possibly format basic HTML without skipping a beat...." - Marketing and social media intern
"Are a "digital native" - social platforms, Google, ordering online, etc. are all second nature to you. Upserve is the smart restaurant management assistant..." - Sales position. Must be able to order food online.
"Consider yourself a digital native. As an Account Executive, you will be responsible for fully immersing yourself in the clients’ business, products, consumers..." - Young and Rubicam advertising, multiple positions. Gotta keep out those old print media people.
We're not talking about understanding the technology here.