The point is that we're all playing the user role much more then the company owner/employee role.
Products and services are developed by companies and if they don't design things thinking about how they as users of those products and services would like to be treated, then everybody would have a worse overall experience.
There are simply some business models that produce far more negative experiences for more people then the actual gains for the owners. Advertising is the first example here..
We're all experiencig life as users and I'm saying that the systems we deign should be user centric so that from one's perspective everything falls into place seamleslly, without fragmentations..
Currently when interracting with technology I'm feeling that it's not designed for me but for the one that built it..