"Most beginners who die appear to be making variations of the exact same error, according to Webb. “They jump off a cliff, get flying, and for some reason there's just this human reaction to try to hug the air like a big, gigantic beach ball,” he explains. “By hugging air you feel as if you're creating or catching more lift than you actually are. What ends up happening is your suit can only grab so much air, and it starts to stall. When it starts to stall, it loses lift, starts to drag, and then, splat."