And then the price went to $100/lb. Okay, tougher, but still within reach. And then $500/lb. Ugh. And then $1,000/lb. Oh, well. Maybe a later version will be cheaper. Economies of scale! And then the newscasters stopped talking about the cost at all, except to note how far we were from the initial cost.
The Space Shuttle set spaceflight back 40 years. Years later, I got an aerospace engineering degree, and promptly left the field when I graduated because I didn't want to work inside soul-crushing aerospace institutions without even the hope of doing anything good.
We may never recover, given that all our eggs are in the SpaceX basket.