Nobody goes there anymore -- it's too crowded.
The comments threads have always been an internet Mos Eisley cess-pit, so I'm unconvinced the social aspect have ever been particularly prevalent, and the competition amongst content creators is obviously intense, but to say nobody goes there is just plain wrong.
Heck, the content glut means the likely hood of hitting relevant content quickly is higher than ever, quality notwithstanding.
Too late to edit and spare my blushes sadly. Still, it got a sheepish chuckle out of me when I finally twigged, so it's not all bad news!