Old-style science is apparently dead. Imagine if Einstein created General Relativity today, but (in keeping with the times and contrary to everything we know about Einstein) realized the commercial potential of the ideas before submitting his paper for publication.
Or the quantum theorists of the 1920s -- imagine that they somehow foresaw all the commercial potential of these ideas, before publishing the broad outline of theories that essentially define modern times.
This is not to suggest that the EM Drive will necessarily pan out as some of its adherents are claiming, only that the old, pure-research tradition of publishing everything in advance of any consideration of applications seems to be dead.