A Brief History of the College Textbook Pricing Racket
atlasobscura.com
atlasobscura.com
The dirty secret of modern textbooks is that there has been a huge arms race in developing material that makes it easier to teach a course with less work. I don't really think that truly benefits students, since most of this material isn't for the student, it's for the professor (or more cynically for the free labor of grad students used to do a lot of the teaching). But you can't sell a textbook these days without it. I wish there was a universe in which you could sell a simple Psych 101 textbook for $50 and have that be that. But the market won't adopt a simple book like that without the myriad of extras. And since the market here is wonky, meaning the person making the decision (the professor) doesn't bear any of the cost (and might in fact benefit if it's her book), we end up where we are.
This isn't to say that the whole new edition thing isn't worth criticism. Or that there aren't all sorts of things wrong with the industry. But the percentage increase you see in the cost of a textbook for students doesn't just equate to the same percentage increase in the profit margin of textbook publishers. They're not just making the same product from 40 years ago and jacking up the prices 1,000% as the article implies. The product is a whole different beast.
(source: I sit on the board of my family's textbook publishing company)
So now who choses what text? And doesn't that drive why you print what you print? What happens if prof doesn't like chapter 10, say?
Regarding your question about what happens if a prof doesn't like a chapter, we're starting to see decent growth in customized books. So for instance, for one class they might only want 3 chapters from one book and 4 from another. This is similar to course packs that have been around forever, but created by the publisher. Publishers love it because it means the "book" is custom for the course and you can't easily just buy/rent a used version. These are often sold much cheaper because the publisher is guaranteed 100% sell-through for a course.
That being said, we don't have any control over them releasing a new version. I've had the book store tell me I had to order a new version because they couldn't get the previous one. (and of course the only difference was one or two paragraphs per chapter...)
As far as the scenario of "what happens if prof doesn't like chapter 10," more and more publishers are pushing "customized texts" which we can decide what chapters we want and they will publish it on demand. My last year at my phd program they switched to a book which was combined from readings and chapters from a variety of books.
The reason publishers love this is, of course, that students have to buy the book from them because the book we use at Any Town State is unique and can't be bought used from Amazon or something. So instead of being a benefit to the student it is just another scam to squeeze more money out of students.
More than that, however, Cengage (and I'm sure the other publishers as well) have been making a hard sell for their online interactive stuff and their ebooks. A year or so ago they came and made a pitch to us talking about how much cheaper they are for students (of course the students can't sell the ebooks back and can't buy used copies and their access to the book goes away after a year...) and how awesome the interactive online stuff was.
Luckily, the course director is kind of a self-professed Luddite and didn't really care for it but other people at the meeting bought the sales pitch completely so if we had a different course director I could see being forced to use this drmed junk.
I'd love to hear your perspective on the state of OER resources and their likelihood of adoption. Particularly if you think outside your institution.
Basically, they took a book that existed and added at least 2 chapters and then customized the rest. I don't know to what degree they customized it but I do know that wherever possible they added links and references to campus resources to make the book more relevant.
The department head has decided to switch us over to Cengage (with all of its interactive features) next semester.
My suspicion is that the students aren't going to use any of interactive products.
Do the schools get some kind of kickback from the publishers?
Like I said the sales pitch convinces them how awesome it is and how it saves money. I also think the fact that a lot of the online stuff can automatically be graded is appealing to some profs.
I also think that some people are not that tech savvy so they don't see the downsides of drm that are so clear to most of us that read hacker news.
The class asked the instructor, who said: "Access codes? No, you don't need those. And a $40 past edition of the text will be just fine."
I think my AI and Algorithms classes may have used some preprepared slides for Russell and Norvig / CLRS. My Theory of Computation lecturer set assignments based on questions from the Cindarella book (which initially bit a few people like myself who had imported "international editions" from India where they swap the questions around subtly). Some of our first year maths courses (though I don't think they included the ones that I took) use MyMathLab.
Those are the only times I can remember seeing those extra textbook resources being used during my >5 years at the Australian National University. In the courses that I tutored/TAed, we barely touched the textbooks at all, let alone even thinking of these extra resources.
The textbook industry maliciously engineered this market in whatever way they could to kill used book sales. You're out to screw students whether you like to admit it or not. Planned obsolescence is a core element of your business strategy.
The other stuff I fucking hate is the free resources given to professors (yay, fiscal budgeting!), but shifts the revenue stream to the student. For example, iClicker, which provides the server for free to the professor but makes the students buy a physical clicker ($50); when this service could just use the fucking web-browser and make the professor/university I pay tuition purchase this REQUIRED part of the course pay for the software. Or the online homework, which is also a purchased item (like $60-70 too). I don't pay for the organic chem lab equipment (and couldn't; that stuff is expensive!).
To be clear, I have not a problem with using these materials. I also don't mind paying for them. But I ONLY want to pay for it through tuition!
Also, why don't publishers work directly with universities so that every student is provided with a copy of textbook/homework? It seems to me that that would be a sure fire way to prevent lost sales due to the used textbook market/pirating. They could just get the university to purchase pdfs of the textbook for each student every year: it would drive down the incentive to pirate and would mean they didn't need to develop their own shitty-af reader. A win-win.
Anyway, to those still reading: sorry 'bout the language. This status quo drives me absolutely bonkers.
Yeah, it's massive drawback. I prefer it anyway as it incentivises better features (at least I want it to): I can envision a reader that shows the edges of the pages so you can flip through many at a time (ie think of how the pages don't line up when the book is opened flat). I use the Microsoft Reader so I can use the pen so probably no such luck for me.
Also advantage of the ipad is you can load it up more modern that can assist your learning where by a book is a dead tree.
I think that if a student can find better alternatives to their assigned textbook, making the school buy it anyway and charge it through tuition just seems wasteful.
Either way, the intention is to make the person (ie the dept chair/professor) who selects the textbook/online homework/etc be the one to pay for it; otherwise there's no is pressure to use cheaper books (or rather the books with the best value/cost ratio).
Also, I presume that the universities would be able to bargain down to a lower price, due to gains had in mass production (as an analogy) or your usual volume ordering discounts reminiscent of Monoprice. This is especially true if the university buys access to N pdf every semester, which offer practically free distribution costs vs textbooks.
So I was thinking, I'll just sell them back when I am done and get the money back. Nope, it cost only a small fraction of original price I paid. Because a new version was out already.
Ever since I consider publishers of those books scam artists and crooks. In college I had a meager stipend, and only later got a job on campus for minimum wage -- I had work extra hours at night to make sure to have enough for next quarter when an unpredictable (but high) amount of money would be needed to pay for books.
Especially in math books.
So students are double the victims: they pay through the nose, and they get 100pp of crappy explanations, where 30pp would do.
In my engineering school (France), teachers write their own textbooks and make them available to us as PDFs. You can pay for paper version at the school's printer (~150€ per year, and then you'll have all the textbooks for your year, and trust me, many students find that very expensive, especially when you only get 3-4 textbooks some years). In the university I went, it was the same, except that the only teacher who had written a textbook gave it to us for free (300 pages). The rest of them gave us their PDFs.
That's why, would a teacher ask us to buy a book some insane amount of money, students would not understand, and at the end, not buy the book. Moreover, what do the US teachers gain from this? I truly don't understand how they support this racket.
In our high schools, exercise books are mandatory, but they are bought by the school and usually last more than 5 years (you don't keep them). Couldn't it be the case in US colleges, if teachers really want to rely on some textbook?
Also, to answer the other comment, making students pay for your own textbook is completely unethical, especially for academics who are supposed to hold to a minimum of work ethics. So, I'm surprised it's so widespread.
I know that I don't live in the US and that mentalities are different in every country, but here I see that teachers make students pay because they don't want to prepare their classes and because they receive royalties for every sold textbook.
The trend is to pay sub-minimum wage to part time college professors [1] and as a result these part time instructors are often busy hustling multiple teaching jobs in order to scrape by. They often aren't paid enough to afford to have decent office hours never mind write textbooks for a class they might never teach again. Maybe the colleges think that buying the package of books/workbooks/slides/etc will let them treat their part time instructors as interchangeable parts?
"What’s more, poor salary and benefits are the proverbial tip of the iceberg. Unhappy, underpaid, overworked, and sometimes under- or differently-qualified instructors provide less-than-ideal instruction. Contingent faculty are often staffed at the last minute, a circumstance that prevents them from properly preparing for the classes they teach. In order to make enough money to make ends meet, many teach at two or three universities, often taking on far more than four classes, which is a more-than-full load. NTTF often have little choice in the classes they teach, meaning they often teach outside their areas of specific expertise. Many are limited in their freedom to develop new curricula and are forced to follow syllabi that may be outdated, ill-conceived, or inferior. In short, the combination of lack of time to prepare, lack of freedom, a heavy workload, and commuting between two or more schools leaves these faculty members with little time to bring their best work to the classroom."
[1] http://www.forbes.com/sites/noodleeducation/2015/05/28/more-...
So teaching isn't a high priority for some professors as teaching is time that you could have spent doing research.
Some classes are taught - at least in part - by TAs or graduate students. TAs also grade most of the homework. In my school at least, I think the professors graded the tests.
Now that I think about it the TAs might benefit the most from these pre-made slides and such.
As to how it came about, that's a good question and probably depends on the intricacies of funding.
[1] No bullshit guide to math & physics => http://www.lulu.com/shop/ivan-savov/no-bullshit-guide-to-mat... (recently released v5.1)
[2] No bullshit guide to linear algebra => http://gum.co/noBSLA
There are also really good free books out there, with my favourite "gems" being really old books like this one on basic math https://www.gutenberg.org/files/41568/41568-pdf.pdf#page=3 and this one on calculus http://www.gutenberg.org/files/33283/33283-pdf.pdf#page=3 The calculus book is tiny, yet it covers the same material as a mainstream calculus book.
Just the other day I was looking for the statement of Stokes theorem in a mainstream calculus textbook, and fell upon two special formulations, one 'outline' of a derivation, before finally finding the theorem. Even though I knew exactly what I was looking for it took me minutes. What would a student remember from this chapter?
A much better structure would be to state the Stokes' theorem upfront and then give a few examples, and maybe show the derivation, then end the chapter. Short and sweet; something the reader will remember.
My fiancée, on the other hand, does her reading afterwards. She goes to class to see what the professor cares about, and then looks for those areas and reads about them. She probably doesn't mind long texts at all (I'll have to ask her.)
I didn't buy a single textbook for my entire Maths/Comp Sci degree (only about 5 years ago, at University of Sydney). The maths dept generally didn't use them (they had optional notes books that were just dense maths, generally written by the professor, and cost about $20), and the IT dept...I think had them but I didn't need them and we were never assigned homework from them.
The one case where I had an assignment (read: something that was worth marks) assigned from a book, I complained and the professor provided me with a copy of the relevant question.
I can understand recommended texts. But I can't understand requiring you to make an additional purchase just to complete assigned work...at that point you're effectively just paying for marks.
The textbooks are still expensive, though the non-US editions are around half the price of the US versions. But it's a level of expense that seems justified based on the value I got, at least for the better books.
When my dad taught it last year, it was $90, and all of the assigned reading could be obtained from project Gutenberg. He told the class to return the book and get the material online, and got a stern talk from the department chair (he's an adjunct)
I wonder why students' preferences are even a consideration: if they learn just as well with older, pictureless books … why not use those?
> But it's worth asking—if professors know these textbooks are absurdly expensive, why assign them? Well, the answer involves a couple of factors, basically: Many professors simply don't know the prices of the textbooks, and, far less frequently, sometimes the professors themselves wrote the book.
FWIW, when I was in school I recall one professor doing his best to ensure that our bill for each of his classes was never more than $50. I think that all of our professors exercised some care in that regard — but ours was a small liberal arts college, with every class taught by a professor or associate professor.
$181 Campbell Biology: Concepts & Connections [0]
$275 Fundamentals of Financial Management [1]
$201 Psychology, 11th Edition [2]
$248 Management Information Systems: Managing the Digital Firm (14th Edition) [3]
$254 Marketing Management (15th Edition) [4]
[0] https://www.amazon.com/Campbell-Biology-Concepts-Connections...
[1] https://www.amazon.com/Fundamentals-Financial-Management-Fin...
[2] https://www.amazon.com/Psychology-11th-David-G-Myers/dp/1464...
[3] https://www.amazon.com/Management-Information-Systems-Managi...
[4] https://www.amazon.com/Marketing-Management-15th-Philip-Kotl...
It's amazing how many books are listed but never get used... and it's amazing how easy it is to get most books if you know where to look. It is hit or miss (some books are impossible to find), but its amazing how much money I've probably saved.
Most of the early math/phys/chem classes require codes to access the online homework.
I've been told that with the amount of students it wouldn't be possible to grade stuff like that by hand.
As far as the online grading goes it is mostly the early STEM classes that have the online grading. The non-STEM classes were mostly "read this and do an essay" and the tests were graded on scantrons. After you move past the courses with no pre-reqs and weed-out classes there are less people left and the professors don't really rely on the online grading as often.
Another possible reason is that it is much easier to let MyMathLab grade everything and then spit out a grade at the end of the semester. Though I'm the one paying $140 for a license code.
edit, this will be somewhat difficult as there is no incentive for a school to adopt this service if they can offload the cost of the online grader to the students via expensive books.
http://charts.camelcamelcamel.com/us/0321885325/used.png?for...
I know of 12 year olds who have 10 kg of school books. No one cares.
If you are low-income, you can get the fees waived, and the majority of her school books are still free. But not all.
It's a giant racket too, perhaps even worse than the university-level racket: http://www.textbookleague.org/103feyn.htm
So, yeah, it's nice if textbook makers or those acquiring something in school remember the physical impact of books getting as thick as possible. Cheap, locked-down e-Readers might make a decent startup idea for improving poor's conditions. Along the lines of OLPC.
Seriously, get a wheeled backpack. No need to make things worse for yourself.
My shoulders are still paying for my high school textbooks 21 years later :(
But I think that we Americans are in general too much in love with the apparatus of education: it's a hell of a lot easier to estimate the weight of a backpack than it is to evaluate what actually happens in the classroom and what the kids are learning. So it reassures us to see a seven-year-old girl carrying a backpack she could about sleep in.
But seriously, I would have thought the second hand market for used text books would huge as the course contents rarely change from year to year. It looks like this is ripe for a disruption.
A class that I'm taking right now has a code for $110 and a code and textbook for $135. So the textbook isn't really worth very much secondhand. The code is the only required part of the class and is essential for the homework.
After the basic GenEds and weed-out classes are over there doesn't seem to be that much use of online grading. Possibly due to the amount of students that are left over at that point. Then you have more leeway on buying a used or earlier edition.
In my Chemistry class there were 600 students and we had to purchase a code for the online homework. I've been told that there is no other way to grade that much homework.
Non-STEM (like English Literature) classes seem to have less of a problem with purchasing codes for homework. The English Literature classes I've had in the past just require you to read a certain book and write a paper on it. But there wasn't any problem getting an older book or a used book.
Also if you need to do problems out of the book you need to have the right book to do the right problems. The professor will tell you what chapter and what questions but not what the text of the questions. Though you could copy the questions from someone else's book.
The homework in large classes that have hundreds of students are usually graded online on the book publishers website.
For example Pearson publishes a Calculus textbook. In order to do the required homework in class you need to buy a license to the online software which is about $110. The license can only be used once for one book and expires after a set amount of time.
So the textbook is not really worth very much. Because it's the license code that is the requirement.
I see you were thinking about code as in software. I was talking about a license code. A code similar to the Windows activation code/serial/key etc.
It's not like grading homework is an important class function. I imagine they still grade your tests.
I've had plenty of classes where homework was graded on a strict "turned it in / didn't turn it in" basis. And more classes where the system was "we don't care".
Plus the people in our department were able to talk the university into paying them a small bit of money to write it too!
I can imagine a parody commercial... I saved hundreds of dollars this semester by switching to BitTorrent!
It has really an impressive selection on textbooks of any kind.