Edit: The sources on wikipedia's https://en.wikipedia.org/wiki/Head_transplant article all call it a head transplant... so, I assume people more knowledgeable than I on the topic have already "talked it out". Head transplant it is!
From the viewpoint of the patient? Which person is the donor and which is the patient?
That's the part that sues you for malpractice.
At some point, you have to accept that language is meant to be used, and that's more important than being abstractly consistent.
jwn's head on a different body may be taller and slimmer, but the personality remains. It should, in essence, still be "you". Vice versa and we get a completely different person but with about your height and build.
So on that basis I think I prefer to think of body transplant to head transplant.