Jingles are cheesy but many of them stick with you for a long time. "Best part of waking up, is Folger's in your cup", "Kiss a little longer... hold tight a little longer... longer with Big Red", "I'm a pepper, she's a pepper, he's a pepper wouldn't you like to be a pepper to" and probably hundreds of others. Maybe it was just hearing them so many times when TV and entertainment were more limited and linear, but they definitely worked.