Aircraft "want" to be lightweight and low-drag and crashworthiness (and expense) is not a significant design parameter. Cars need to be crashworthy as they are frequently bumping into each other.
I can fly into nearly any airport and have ground transportation easily available. Certainly at any good-sized airport, of which there are hundreds more than are served by airlines.
If that ground transportation suffers a minor collision, no matter, my airplane ride home is unaffected. If my flying car is damaged in a ground collision, I'm stuck finding another way home and coordinating repairs from a distance. I don't want to maintain my car to the standards required of aircraft. (Want an engine overhauled for my airplane? It's going to cost more than the median new car. Not bragging; mostly just complaining. Want the annual [invasive] inspection done? In most cases, that's going to be a $3-5K bill, minimum.)
I welcome the interest and hope some of that rubs off on general aviation interest, but I don't see flying cars as anything more practical than a gimmick.
Prediction: the media will be the only ones to make significant money from flying cars.